KATEryna

KATERYNA

ROZANOVA

ROZANOVA

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Give me a complex problem – I'll design a clear path to a solution.

Give me a complex problem, I'll design a clear path to a solution.

Hi, I’m Kateryna — a Product Designer focused on data-heavy B2B products, complex systems, and workflows.

I approach digital products as systems, connecting user needs, data, business logic, and real-world constraints into clear, usable workflows.

Across 11+ years in digital design, my work has evolved from visual communication and marketing into product design. Combined with my background in international corporate law, this gives me a structured, analytical perspective on complex products — from user needs and business requirements to risks, dependencies, and system constraints.

Across 11+ years in digital design, my work has evolved from visual communication and marketing into product design. Combined with my background in international corporate law, this gives me a structured, analytical perspective on complex products — from user needs and business requirements to risks, dependencies, and system constraints.

I bring structured, reliable ownership to products that require strategic thinking, close collaboration with domain experts, and end-to-end responsibility — from research and problem framing to validation and delivery. My focus is making complexity understandable, usable, and actionable.

Law – navigating complexity.

Marketing – understanding people & business.

Design brought it all together.

Law – navigating complexity.

Marketing – understanding people & business.

Design brought it all together.

Selected Impact

Selected Impact

  • Led and delivered 30+ cross-functional projects across complex and human-centered domains, including sustainability, PropTech, and B2B platforms

  • Led and delivered 30+ cross-functional projects across complex and human-centered domains, including sustainability, PropTech, and B2B platforms

  • Led and coordinated cross-functional teams across research, design, development, marketing, and growth

  • Led and coordinated cross-functional teams across research, design, development, marketing, and growth

  • Helped startups and SMEs scale digital products and systems reaching 100K+ users

  • Helped startups and SMEs scale digital products and systems reaching 100K+ users

  • Maintained consistent on-time delivery across 11+ years of client and team collaboration

  • Maintained consistent on-time delivery across 11+ years of client and team collaboration

  • Led digital projects from concept to launch and growth, generating €25K–€40K in revenue per launch

  • Led digital projects from concept to launch and growth, generating €25K–€40K in revenue per launch

Product Designer

Why me

  1. Autonomous and accountable

I take full ownership, communicate clearly, and move projects forward without constant supervision

I take full ownership, communicate clearly, and move projects forward without constant supervision

  1. Outcome-driven thinking

I focus on decisions, impact, and results — not just visuals or deliverables

  1. Systems thinking

I connect research, user needs, business logic, data, and complex workflows without losing sight of the product as a whole

What shapes my work

What shapes my work

  • Strategic empathy: I understand people, context, and constraints before defining solutions

  • Deep problem framing:  I solve the right problem, not just the visible one

  • Strategic empathy: I understand people, context, and constraints before defining solutions

  • Deep problem framing:  I solve the right problem, not just the visible one

  • Actionable creativity:  I ground ideas in feasibility, business logic, and measurable impact

  • Actionable creativity:   I ground ideas in feasibility, business logic, and measurable impact

  • logo
  • logo
  • logo
  • logo
Drawing canvas
Camera

Good design is invisible.

FAQs.

What makes me different?